Technical SEO

LCP, CLS, INP: the 3 metrics that can lift or drag down a product page. How to improve them without losing image quality or UX.

Canonical tags are often misused on e-commerce sites. Here are 4 concrete cases—variants, filters, pagination, languages—and the right setup.

A misconfigured robots.txt on an e-commerce store can block crawling of thousands of product pages or let Google index endless filters.

On a 50,000-SKU catalog, a poorly split sitemap can cost weeks of indexing. Here’s the method to structure a product sitemap that works.

Bad hreflang setup means your FR pages rank in Canada and your US pages rank in France. Here’s how to implement it cleanly in Shopify and WooCommerce.

Product JSON-LD enables Google rich results like stars, price, and stock status. Here’s the full 2026 implementation and errors to avoid.